Advertising Disclosure
Last updated: November 22, 2025
Our Commitment to Transparency
At Estuary Folio, we believe in complete transparency about any commercial relationships that might influence the content on our website or the recommendations we make. This disclosure explains how we approach advertising, affiliate relationships, and sponsored content.
We are committed to maintaining your trust. When financial relationships exist that could potentially affect our content or recommendations, we disclose them clearly so you can make informed decisions about the information we provide.
Affiliate Relationships
Affiliate Program Participation
We occasionally participate in affiliate programs for software, tools, or services that we genuinely use and believe could benefit our clients. When you click on certain links and make a purchase, we may receive a commission from the company whose product or service you purchased.
This commission comes at no additional cost to you. The price you pay remains the same whether you use our affiliate link or visit the company's website directly.
How Commissions Work
Affiliate commissions are typically a percentage of the sale or a fixed fee per transaction. These arrangements are standard in the industry and allow us to offset some of our operational costs while recommending useful resources to our audience.
Our Recommendation Policy
We only recommend products, services, or tools that we have personally evaluated or used. The existence of an affiliate relationship does not influence whether we recommend something. Our primary consideration is always whether a product or service genuinely serves our clients' needs.
We will clearly indicate when a link is an affiliate link, typically with a disclosure statement near the link or at the beginning of relevant content.
Financial Relationship Transparency
When affiliate relationships exist, we disclose them before you make any purchasing decision. You have the right to know about any financial benefit we might receive from your actions, and we respect that right completely.
Sponsored Content
Paid Promotions
If we ever publish content that has been paid for by a third party, we will clearly label it as "Sponsored," "Paid Partnership," or "Advertisement." This ensures you always know when content has been influenced by a commercial relationship.
Sponsored Post Standards
Even when content is sponsored, we maintain editorial control and only publish material that aligns with our values and serves our audience's interests. We will not publish misleading information or endorse products or services we don't genuinely believe in, regardless of compensation.
Sponsored content undergoes the same quality review as all our content and must meet our standards for accuracy, relevance, and usefulness.
Brand Partnerships
We may establish ongoing relationships with brands whose products or services align with our professional focus. These partnerships are disclosed clearly, and they do not compromise our commitment to providing honest, valuable information to our audience.
Content Authenticity
Whether content is sponsored or not, we ensure it provides genuine value to our readers. Our professional reputation depends on your trust, and we will not compromise that trust for short-term commercial gain.
Third-Party Advertising
Display Advertising Networks
We may use third-party advertising networks to display advertisements on our website. These networks use cookies and similar technologies to show ads based on your browsing activity across different websites.
Behavioral Targeting
Some advertisements you see on our site may be targeted based on your previous browsing behavior. This is known as behavioral advertising or interest-based advertising. These ads are served by third-party advertising networks and are based on data collected across multiple websites.
You can learn more about how this works and how to opt out of behavioral advertising in our Cookie Policy.
Advertising Standards
We maintain standards for the types of advertisements displayed on our website. We do not knowingly display ads for illegal products or services, deceptive schemes, or content that conflicts with our professional values. However, we cannot control every ad displayed by third-party networks.
Cookie Usage for Advertising
Advertising networks use cookies to track impressions, clicks, and conversions. These cookies help advertisers measure the effectiveness of their campaigns. You can manage cookie preferences through your browser settings or through the controls we provide on our Cookie Policy page.
Data Collection Practices
Third-party advertising networks may collect information about your visits to our website and other websites to provide targeted advertising. This data collection is governed by the privacy policies of those advertising networks, not by our privacy policy, though we select partners with responsible data practices.
Your Rights and Controls
Ad Preference Management
You have control over the types of ads you see. Many advertising networks provide tools to manage your ad preferences or opt out of personalized advertising. These controls typically allow you to see generic ads instead of targeted ones.
Opt-Out Procedures
You can opt out of interest-based advertising by adjusting your browser settings to block third-party cookies, using industry opt-out tools provided by advertising self-regulatory organizations, or managing your preferences through our Cookie Policy page.
Note that opting out of personalized ads does not mean you'll see fewer ads overall. You'll still see advertisements, but they may be less relevant to your interests.
Data Collection Transparency
We believe you should understand what data is collected for advertising purposes and how it's used. Our Cookie Policy provides detailed information about the types of data collected and the purposes for which it's used.
Privacy Rights Under Regulations
If you're located in the European Union or other jurisdictions with strong privacy regulations, you have additional rights regarding data used for advertising purposes. These rights are detailed in our Privacy Policy and include the right to access, rectify, or delete personal data.
Regulatory Compliance
While Estuary Folio operates primarily under European law, we align our advertising disclosure practices with international standards, including principles similar to those established by regulatory bodies like the U.S. Federal Trade Commission.
These standards require clear disclosure of material connections between advertisers and publishers. A material connection exists when there's a relationship that could affect the credibility of an endorsement, such as receiving payment or free products in exchange for reviews or recommendations.
We comply with these disclosure requirements by clearly identifying sponsored content, affiliate relationships, and other commercial arrangements that might influence our content.
Questions About Advertising
If you have questions about our advertising practices, affiliate relationships, or this disclosure policy, please contact us using the information at the top of this page. We're committed to maintaining transparency and addressing any concerns you might have.
We regularly review and update this disclosure to ensure it accurately reflects our current practices. The "last updated" date at the top of this page indicates when we most recently revised this policy.